At Soul Lumière, we don’t simplify your story — we elevate its complexity.
We know you’re not one-dimensional. Your brand carries layers, nuance, and depth.
Our purpose is to distill that into a visual experience that captures attention and commands trust.
With clarity, conviction, and a creative edge,
we turn your evolution into your most magnetic asset.
SOUL LUMIERE
Bold simplicity. Unforgettable impact
Quick link
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Brand Unfolding
01
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The Authority Edit
02
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Copywriting
03
ABOUT FOUNDER
Shaping brands with soul, precision, and unapologetic style.My work lives at the intersection of story, substance, and sharp strategy.
No trends. No templates. Just identities that cut through the noise and convert with intention.
EXPLORE THE Brand Unfolding
Brand Unfolding
The Authority Edit
90-minute intensive
Derek M. | Creative Director
“I launched and booked 3 new projects in one week.”
The design didn’t just elevate my brand—it gave me confidence. It’s elegant, intentional, and a little unapologetic. Like me
love from our clients
The JOURNAL
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Where Process Meets Presence
Where Process Meets Presence
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Building Brands That Haunt (in a Good Way)
Building Brands That Haunt (in a Good Way)
Building Brands That Haunt (in a Good Way)
The
LUMIERE & SHINE
PODCAST
Welcome to Lumière & Shine — the podcast for brand-builders who speak in story, move with vision, and create with fire.Each episode is recorded from a desk lit by late-night ideas and early-morning clarity. Inside?
Unfiltered mini-trainings on magnetic branding, bold content, and creative clarity — plus deep-dive interviews with visionary entrepreneurs rewriting the rules.
This isn’t just inspiration. It’s ignition.
episode 201
Aesthetic Isn’t Strategy (But It Helps)
episode 201
Aesthetic Isn’t Strategy (But It Helps)
episode 201
Aesthetic Isn’t Strategy (But It Helps)
episode 201
Aesthetic Isn’t Strategy (But It Helps)
A voice like velvet. A message that moves."
Every episode feels like a masterclass wrapped in poetry.
The Experience
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SOUL LUMIERE
No fluff, no filler.
Just clear, bold, high-impact
love from mentees
"It's giving clarity. It's giving depth. It's giving ICON."
I've binged every episode twice. The blend of storytelling, business, and brand clarity is addictive — like espresso for my creative brain.
The SOUL LUMIERE Effect
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Minimal.
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Magnetic.
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Unapologetically intentional.
With a creative mastery and a pulse on visual storytelling, Soul Lumière blends striking simplicity with emotional depth. Think high-concept elegance, crafted for those who crave meaning over trend.
We’re not here for cookie-cutter.
We’re here for the ones who want their story told in light, shadow, and spine-tingling detail.
creative mastery
emotional depth
